Opportunity

Darren Hamblin is one of the Greater Whitsunday region’s Change Champions who has not only adopted technology but has integrated it in every facet of his business and he is reaping the rewards. Darren took the skills he crafted as an engineer in the Mining and Mining Equipment, Technology and Services (METS) industry and adapted them to his work in the cattle industry.

Darren Hamblin is the creator of Masterbeef, software that collects livestock data from carcass performance to genetic information. The software is made up of two main components. The first is the app, where images are captured of the carcasses in the abattoir, along with traits such as marble score, fineness, and distribution. The other side of the technology is the database, where all the data of each carcass is brought into one place.

Ten years ago, in a Casino abattoir, Darren had the idea about how he could capture the image of each piece of meat and market the meat based on the information the image captured. Fast forward, five years and the app has now evolved to have a focus on genetics or genomics to be a production or selection tool.

Results

• An efficient process of identifying cattle genetics.
• Accurately predicts the performance of the cattle.
• Quality beef, more consistent and can be produced more sustainably.
• Opportunities for app commercialisation.
• Making informed breeding decisions.
• Unlocks the enormous decision-making potential residing in livestock data.
• Secure and integrated software.
• Turning small data into big data.
• Software processes data immediately.