Case Study


Darren Hamblin and his wife, Melanie Hamblin run a beef grazing operation in the Blue Mountain range, located near Sarina.  However, for the past 20 years they have built Masterbeef – an app-based software turning small data into big data. The app unlocks the enormous decision-making potential residing in livestock data by providing a secure and integrated platform to analyse all your livestock information to make more informed breeding decisions.


Product inventory and distribution



Tech Type

App- based software

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